Creating an online course should not be about making money.
Rather it should be about transforming your students’ life. It should be about solving their problem.
Almost everyone who knows about a skill has transformed themselves or has solved their own problem in a niche can create an online course. Everyone is unique and hence the courses will be different.
In this blog post, I am going to share with you how to create an online course that creates transformation among your students. Your students will become your brand advocates if they are able to transform themselves after enrolling in your online course.
Walk the talk
Most people creating online courses are running behind money instead of genuinely educating people. This is the wrong mentality. You must learn the stuff, PRACTICE it yourself, and only then teach it to your students with the intention of helping them first.
If you do not walk the talk, people will recognize your true intentions and your success will be short-lived. Most importantly your reputation in the market will be damaged permanently.
Another important factor in creating an online course is that you yourself should be convinced that your teachings will help your students. There should be persuasion and self-confidence in your delivery as this will give your students the confidence to take action.
You will connect better with your students.
You will know that you are providing incredible value to your students when they themselves give you a genuine review. You should feel from within the need to help your students as much as possible as you value the trust they put in your brand by giving you their time and money.
You can deliver tremendous value when you know your audience very well. Deliver great professional quality to your audience. You should ensure that great video and audio quality are maintained and crisp information is shared.
Do not forget to go deep while explaining a topic in your course. You should help you, students, to take action after completing your course. This can be done by arranging healthy competitions, giving rewards to action takers, promoting the action takers, and helping them network for other business opportunities
Your online course should solve the problem that your customer/student might have.
But how can you find out that problem?
Simple, talk to them via surveys, free consulting calls, feedback on your course topics. Digital Deepak organizes a webinar where his students themselves brainstorm with his ideas, topics, and mainly the contents of his next online course. He directly asks his students. “What do you want to learn about in this course?”
Keep your course easy to understand and crisp.
Digital Deepak’s first course was pre-sold by him. This means that he announced that the Google ads course is going to launch, people bought the course, and then he started creating the course. This is awesome because now he would be creating what people wanted. Google ads course!
This is a great idea to check if the topic of your online course has enough demand in the market. If it doesn’t have enough demand you can always refund the money to the people.
Giving information in your course is great.
Information is available on Google also.
The reason why people will buy your online course is that their life will be transformed. Before buying your course they had a problem of not taking action, not having structured information about a topic, not having a community of people to support them on their journey.
Your online course should give them the energy to take action and transform themselves. Energy is transformed when you yourself are passionate about the topic you are teaching and that is how the transformation will happen.
Always share proven strategies with your students. Make testimonials and case studies of your brand or someone else’s to show your students that this stuff works.
Give them small victories in the form of completing various steps to achieve their transformation.
This will keep them motivated.
Be Unique and innovate
Finally having uniqueness and constant innovation is what will work for you in the long term. There might be many people creating the same online course as you are doing but you have to differentiate yourself from them.
Uniqueness can come in the form of your personality, delivery style, teaching style, Your own thought process, perspective, your care for the student’s transformation, etc.
If you are using someone else’s strategy, for example, acknowledge their efforts. Don’t say that it is your own. It is all about honesty.
Create content that is evergreen at least for 5 years. Keep on updating yourself and your course content every 2 months if possible. Innovate and try to come up with new ways of transforming your students’ life.
I hope you understood how to create an online course that TRANSFORMS people’s life.
Like any other physical product/service, this is also your own online product. So treat it like a proper product. Offer customer service, after-sales service, and support.
This guide has covered all the aspects of how to make an online course. I hope it was useful for you. If yes please share this blog post.