You do not want your blog traffic audience to remain an audience only, right?
So, in order to make them buy your main product first, you have to sell them the mini version of your main product. Yes, because people are hesitant to invest a huge amount of money directly into a brand’s products. First, they will buy something small or give a lot of their time to the brand and then buy your core product.
Once they have trust built-in and have spent a small amount of money for your products/services then they are much likely to buy again from you. This time it will be your main product.
This is what marketers call tripwire marketing.
Let me tell you what are the different types of tripwire offer examples for converting customers into buyers. First, let us understand the why and how of it.
Why should you include a tripwire marketing offer?
Having a tripwire increases the commitment of your audience to your brand. How? because once people pay money, even if it is a small amount then it shows seriousness from their side.
People trust your brand and it shows that they are ready to go to their ideal after state with you.
If people start giving their time and money to your brand then your relationship with them is now moved closer towards the loyal follower stage.
How to build your tripwire marketing offer?
The easiest way is that you don’t need to build anything new. You can just take a part of your core product and offer it as a tripwire offer. Show them that it is possible to achieve their ideal after. Give them little victories.
For example, if you are selling a consultation call as a doctor, then offer them a paid ebook on how they can cure their problem or show them a few general exercises on call so that they feel better. Later you can pitch your core product of personalized consultation.
Remember that commitment from your audience can be in the form of their time or a small amount of money. If they are blocking their schedule to spend time with your brand then that is also a tripwire. Always, keep a low barrier to entry and keep your tripwire offer useful but incomplete.
Types of Tripwire offer example
1. Physical premium
This wants but not a need. For example, someone who has a backpack, and you are a bag manufacturing company then, a rain cover or your bag is a tripwire offer. Or for a cycling company, cycling accessories are their tripwire offers.
Books are one of the best kinds of tripwire offers. It is not only easy to create but also it shows your authority in the market.
3. Free or paid webinar
At the end of the webinar, you can pitch your core products or services. Most of the marketers use this technique to generate a huge amount of sales for their info products, conferences or even physical products.
4. Free or paid trial of your product/service
5. Specific software
You could give your audiences paid software access for a limited time
6. Ala carte service (Done for you)
Although you have given your audience the step by step guide to do a task, there will be some people who want it to be done for them. Fiverr is a great example for this type of tripwire offer.
7. Part of your core offer
Splinter your core offer. For example, if you have a 1-year gym membership plan, then give them a 1-month offer first as your tripwire.
Tripwire marketing is all about making your audiences believe in themselves and in you that your product/service can solve their problem. You have to give them mini victories. This step is important in your marketing funnel because it converts free audiences into paying customers.
If you spend X amount of rupees to acquire leads through a lead magnet then offer them your tripwire, then depending on your conversions for the tripwire offer, you have either subsidized your X amount for lead generation or even nullified it completely and even better made a profit.
I hope you find this article valuable. Comment below your thoughts on it.
Watch this video: “Hook, Story, and Offer.”